Myopia – See the future before you an advertisers nightmare
We like to think of ourselves as civilised thinkers, however we are still driven by the impulse for survival, domination and expansion, so we use up all the oil, use up all the coal and will keep going till we fill the Petri dish and pollute ourselves out of existence, this maybe slightly morbid but there is another factor that is making things even worse and its the invention of human culture, its a culture in which people are encouraged to accumulate and show off material wealth, to the point where it defines their status in society and their self-image.
Having being brought up in western society consumerism has been bred into us from birth. Advertising dictates to us how we should be living our lives to have happy fore-filling existence. Material possessions have become a symbol of wealth and stature working ourselves into the ground to buy the latest gadget, get in the trendiest restaurants, to make sure that your not walking around in last seasons clothes. Does all this really define us as human beings, are we co-existing respectfully with other living beings. Look for yourself – ask yourself if this is what being human is?
I want to try and create an narrative to entice the viewers of all ages to an exhibition which shows the implications of consumerism and the layers of design which make us want to consume. Design of advertising is implicated in forming the ground to an unsustainable world. Yet the consumer spree carries on regardless, and few of us are aware that we’re still willing slaves to a completely artificial injunction to consume. The result is a world in which rampant consumption in rich countries is rapidly outstripping the resources in the world needed to ratify demand. Which inevitably will result in World Elimination by Design.
This kind image is something that I thought could exhibit within the Myopia exhibition. I think this picture is an explanation of what is going on right now about the impact of the commercial advertising. Advertisements are everywhere, even new born babies are surrounded by them.
I know that a lot has changed over the last 10 years where it comes to sustainability and people are becoming more aware of their own self consumption, and impact that we individually are having on the world. However it is still a huge issue and some are unaware of the consumer bubble in which they reside in.