After almost finishing our animation, we were able to concentrate on the ephemera to go along side it. As we had all the images that we wanted to use it was a case of how and what we wanted to use to market the animation, and bring awareness to our deforestation campaign. We decided upon a gif, leaflet and poster.
If this was a real life project, I’d be thinking about the printing process and materials that we would use to produce all of these pieces of ephemera. It would be a bit hypercritical if we didn’t use recycled and environmental friendly products.
Booklet / Leaflet
We wanted to come up with something different when it came to the leaflet design. Our initial thoughts were to have a pull tab leaflet which had the planet on and when the tab is pulled turns into a dried up planet. With our tag line “Whats your legacy” on there. From doing some research into making the pull tab, I came across some other designs that could be used as well, and may even be more interactive for the viewer to experience. This is the youtube video that I took my inspiration from https://www.youtube.com/watch?v=u73qAckkyOQ . I downloaded the template and started to recreate the waterfall card design. I came out really well, simple but think that it will be really effective.
For the design on the pages of the booklet I used the animation illustrations and picked out some of the parts of the voiceover to turn into text. The use of black card instead of the green gives the leaflet a great finish.
Our colleague within our group designed the gif to go along side the animation for the digital ephemera. It has turned out as the initial leaflet design was going to be, changing from the planet earth to a dried one.
This what the Gif would look like in context on Facebook.
I received this leaflet in the post from Green Peace – the campaign has plenty of info regarding plastics in our oceans. The thing that I found interesting was BlipPAR a visual discovery app which brings the physical world to life through smartphones, something that I thought we could use for our own campaign ephemera.
I set up an account and linked the images used in our poster and booklet to show the gif, animation and a link to the WWF webpage. Im quite impressed with how simple it was to set up, use and how visually pleasing it is to see something pop up and come alive on the screen.
The above are screen shots of what happens when you scan the leaflet with the Blippar app.
I enjoyed making the ephemera, especially the waterfall design leaflet. Im looking forward to displaying all in our exhibition, and getting viewers reactions and input on our animation.