Information is Power

I was really looking forward to getting stuck into this module. Through the duration of this project we are exploring and drawing on knowledge from a broad range of visual systems involving data and how it is communicated to different audiences. Before I started the module I devolved into doing some research into the subject and found that there is many varied and beautiful ways that data has been displayed. No pie charts or bar graphs, which is what you think of initially when we think about how data is being displayed. I started to look at infographics which is brilliant way to display data using physical objects, a technique that can simplify information. Real Life Inforgraphics or data that is represented by physical objects, is an up and coming trend in the way we share information. In fact, it is so new there isn’t really a word for it yet. We can call them ‘physical infographics’ or ‘real world visualization’ as well. They visualize data with real objects, often combined with typography. Real Life Infographics are different than other inforgraphics in that they rely much more on photographs instead of a purely digital medium. As designers we like to come up with creative ways to display information that will still blow your mind, despite any technical limitations. The real world isn’t perfect, and therefore it may not be as accurate as abstract shapes like graph bars. Even though these visualizations still strive for accuracy, you will notice that the context of these graphics will become much more important than precision.


Fresh water withdrawal per capita. The graphic mostly plays on emotions; the suspense of the balloon that is about to hit the nail and explode is forbidding, and warns us we’re not heading in the right direction. I enjoy looking at this piece (could not find the original artist) It feels a lot more playful than just looking at a chart or graph.


This graphic is a creative way of spreading awareness about how much of our medicine ends up in fish. Made by Oliver Uberti, who is a design editor at the National Geographic magazine. A simple idea, which is effective and interesting to look at.

Real life infographics is just one of the ways that data can be displayed and visualised. Ranging from short animations to installations this way of visualising data has got audiences more engaged with data. Looking ahead in our project over this module I wanted to create something that is both visually appealing and possibly interactive with the audiences.


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