The main part of my final major project is infographics to design a simple code system to go in the front of all products and packaging so that the public can make ethical choices when if come to purchasing a product or service. The design needs to be simple and understandable to all. Infographics are graphics that use visual elements to to present information, which in this case would be the recycling and carbon print elements of each product. Infographics can make complexed information easy to understand. This is a great way to simplify complex information, and as 90% of information transmitted to the brain is visual it is a great way to get information over to the public. Which is the main aim of this project.
To understand more I started looking at Otto Neurath. He was the leading figure of Isotype. He was fully engaged in the use of visual methods for explanation and education. The basic elements are pictograms – which are simplified pictures or people or things. It came about in the 1920’s as Neurath saw there was need to communicate with people from all ages and nationalities as they travelled to foreign places. Initially in Vienna for the Gesellschafts und Wirtschafts museum.
Above is a small example of Neurath’s international picture language, 1936. As you can the Isotypes are simple and easy to understand, and can see the influence of these pictograms have had on todays information graphics. With this in mind I will need to deconstruct the information that I have on recycling / carbon footprint into a visual form which is simple for the public to understand.