Final Edits and Printing

Procrastination was my downfall in this project. I had grand ideas of making something that would standout from the crowd, even though I like my final piece, its not as good as I wanted it to be in the first place. Making an interactive piece was the original ambition. Overall though I throughly enjoyed this project, hoping that it reflects in my final piece.

For my final edits, I managed to sort out my rag, the text boxes all nice and rectangular, making the piece look clearer. I changed the last page with a image of light reflexing on the wall, rather than the embossing idea. I feel that pages are more interesting to look at as you read through the piece. I had trouble with the layout of the middle spread, as they were both quite similar in layout. In hindsight I probably could have left one side of the spreads to play to have a play with a larger quote to strengthen the overall feel of the piece.

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I was disappointed after printing my piece that the last page text wasn’t as legible as it needed to be, the font probably could have been put in bold. Just shows how important it is pre print before final print. I used book binding blots to hold the whole piece together. Im really pleased with the overall design. Now for getting ready for the end of year exhibition, Im a little bit excited, feels great to have finished our first year, really have a great experience. From looking at my final piece compared to project that were produced at the beginning of the year I can see how much I have developed my skills and learn.

Prep for the end of year exhibition

A spot of painting and clearing up from the graduation exhibition.

Displaying of our final projects and pieces from our previous field project.

Was great to see everyones work being displayed. There was some really high quality work thats been produce by everyone. Looking forward to getting stuck into the second year now, though will feel a little lost this summer without being in Uni. Roll on year 2.

PDP – Constellation

Learning to see, learning to know, learning to do.

At  the start of constellation module of my course I was a little uncertain what to expect……….I had chosen to part take in the lectures and workshops for Things could be otherwise and New Materialism. After the first couple of lectures I got the point of Constellation, and it was really interesting. Both my lecturers were passionate about their subject, which encouraged myself to get stuck into.

Its enabled myself to reflect and draw from history of art and design, philosophy, historical and contemporary theoretical concepts. I have been able to visualise new possibilities as opposed to the pre-conceptions of my discipline and worldview, challenging the status quo of my thinking. Which has given me the impetus to think about how my own work and how different audiences will react. Taking into account different cultures and demographics, was not something that I hadn’t taken into consideration before. My aim was to please my lecturer to get the grades, but it is really getting me prepared for a competitive world of creativity and consumerism! Having some strong views on the world already it has given me the foundation to argue and voice my views in a more academic way, not just a fallacy!

Constellation consisted of writing two essays From not having written an essay for a number of years (15 years) and the thought of academic research  and the bibliography was a little daunting to start with. However it has opened up a whole new world for new opinions, concepts and philosophies. Our lectures give us the key concepts and opinions in the subject, which from there made me want to learn more. For instance I had never heard of Google scholar before. I literally spent hours researching, encouraging me to buy books on subjects that I would not have looked twice at before. I have discovered that I like psychology and what it is that makes us do what we do. James Elkins, The Object Stares Back, was a real eye opener (literally) to the way that we as a western culture view and digest information, the world around us.

My research into Are we Cyborgs? for my Things can be otherwise essay took me off on many different tangents. It has opened a new insight into other peoples lives and  their own creative perspective on the world. From the Cyborg artists to people that consider themselves part cyborg. There is a beautiful and varied world out there.

I can now debate about support an argument into whether or not we as humans are cyborg or not, going beyond my own ideas and views.This subject was a new idea for myself, I had only thought of Cyborgs in the Movies, It was interest to learn about what some class as being human, already taking on the traits of being Cyborg or not. Its a question that has opened up a new view point on us as human beings.

Within the lectures we were encouraged to part taking in debates with our peers,  I found particularly helpful, it encouraged myself to be more vocal about my opinions and views. It was interesting to how see how other views differed. As well as our debates, there was practical side within the lectures from drawing and afternoons out in the elements. It was great to use my hands and explore different art concepts, as from being in the studio sat at the computer, which is a majority of the time within modern graphics.

 

The process of looking at wider theoretical concepts outside of my graphics discipline, has enabled myself view my course from a different position, almost steeping out of my work to see how others would view and take in my final pieces. I have been able to critically reflect on my own ideas in Graphic Communication as well as those with in my own discipline and others while working in the trandisaplinary module for field, something that I would have never experienced fully, if this was not part of my course. The information and views from Constellation, has had a positive effect on my work. I have been able to research wider, looking a lot of different subjects and art from other cultures and disciplines. I have found that I really enjoy researching for my projects and essays. Something I will continue to do throughout my time at Cardiff Met and on to my careers as a Graphic Communicator, by which time I will have had a vast amount of influence from the constellation part of the course.

I have really enjoyed this part of my course, and feel that it is a great and unique way of learning, helping me to see that bigger picture of the wider world outside of my own demographic and experiences. I am really looking forward to next two years Constellation Lectures.

Final edits ready for digital hand-in

Taking on broad the group crit comments I set about making changes to my editorial. Losing the pink, opening up the layout by getting rid of the lines on the quotes. Im still struggling with the layout of the text boxes, which is Ive moved around so much now that I can’t decide on the best position. Again Ive shy’d away from the type detailing, just wanting to get it handed in and then to make the final edits ready for printing. Still felt that the layout could be more playful, Im struggling to think outside of the box and come up with something that is going to stand out. There was an idea to emboss musical notes on the last page as an interpretation of Anna listening to audio books in her darkened room. I created notes in illustrator and placed them over the last page.

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Packaging the final piece was something that I had not come across before. I found that there was lots of messing around with changing the images from RBG to CMYK ready to package properly. Also had trouble with linking the oblique font, which needed to be downloaded again. However it was a positive exercise and something that I would be able to do with no issues for the next digital hand in. Hoping that there won’t be too many changes to be made before I have to print.

Editorial Group Crit – Presentation of PDF

It was great to see everybody’s work so far in our presentation of our pieces. Lots of my peers had also chosen A Decade In The Dark text as well, was really interesting to see how it had been interpreted differently by others. There were a few that stood out, especially Allegra’s editorial on modern day slavery. Felt that the pace and overall layout was excellent, with a clever use of a line that ran throughout the piece which brought it all together.

I had some really positive comments on my piece, even though there was mixed reviews on my cut off quotes, it was suggested that I try and make them so that the words are shown in full, to make it more legible. Lots of work to be done on the type detailing, something that I knew was going to be brought up……I had messed around with the layout of the text boxes, trying to get the path for the eye right, that it had been left. To be honest it was not something that I am confident in doing, will have to  research into how to do it properly, definitely needs to be done, don’t want an awful rag distracting from the overall layout. The use of the pink was questioned, I could not justify it, other than it was a nice contrasting colour on top of the imagery and blackness of the last page. Will have a play around with some less garish colours.

It was also suggested that I took that lines out of the pulled out quotes, as they felt like they were boxed in, I somewhat liked them, but I will see have they look by being set free.

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Overall this group crit was really helpful, plenty of work to be done now to get the final piece finalised.

Editorial Design progress

Having had a one to one with my tutor, it was suggested that perhaps that I was not utilising my space appropriately, so may be not have so large a cut outs within my layout.

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I found this one to one really helpful. Ive taken on the constructive criticism, still plenty of work that needs to be done. I have a feeling that it will all be changed. The typeface needs to be changed too, it was said “delete that typeface off your computer” made me chuckle, and have to agree, poor choice. I was pointed in the direction of using Akzidenz Grotesk, I think that it will work really well,  plus Helvetic was developed from it and its one of my favourites. The use of Garamond would be a nice contrast, to highlight the quotations.

I think that my piece is going to go off in different direction. I went out and took more photos. Literally pointed the camera at the sun in some of them, they came out surprisingly well I think. They almost make me want to squint just looking at them.

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I started to redesign the editorial, I had come across book binding bolts that I wanted to incorporate in the final piece, which would also mean looking at printing on thicker paper or even card. On the final page I had ideas of still using the UV ink, in a pop up box at the end to peep through, but it wasn’t something that I think could final justify as to why it was there.

I set about redesigning in InDesign below is my design process so far………..

 

This is my design to show for the group crit with my peers.

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When designing this I had in mind my Design Boom project, my feedback on this was that the front cover felt different to the contents, so I wanted to make the this editorial flow and have some similarities throughout. The layout I feel is playful, even though I have a few doubts about the quotes cutting off the pages, it will be great to have opinions from my class on this.

A Decade Lived In The Dark – Deconstruction

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In order to come up with an individual design for the editorial of this piece, I need to find my own interpretation of the text. By looking at the plot, setting, point of view. purpose, and content I am able to find my own meaning within to develop a design for the layout.

The writer Ed Caesar writes an account from his own point of view with snippets taken from Anna Lyndsey’s memoir and interview with her. The piece flows well, but the conclusion ends I feel fairly abruptly, leaving any type of purpose for the article hanging.  He doesn’t seem to have any feeling towards the Character Anna which are neither objective or subjective – which seems quite odd considering the opening sub-line has reference to doctors opinions.

There are many images that come to mind when reading this piece, such as burning flames, a path to the darkness blinding light. However I want to produce the layout and imagery that it not so literal to the text, something a little abstract.

I decided to break up the text into three parts to fit over the 2 double page spread and a single page at the end. I would like to the text to work with the imagery, so that each section of the text works with different images.

To get some inspiration I googled images that I thought would represent the text.

Im looking forward to taking this piece forward and creating images, as it will enable myself to use the use the skills that I have learnt and developed so far this year.

Go Fund Me – Typography Workshop

I recently set up a campaign with Go Fund Me website to raise funds for an intensive typography workshop taking place in Rome this summer for two weeks. I got offered a place after an FaceTime interview and review of some of my designs with Lita Talarico who is the Co-Chair at SVA institute in New York. I was offered the placement for the workshop the next day, which is a wonderful opportunity to develop my skills and understanding to the key elements of graphic design -Typography. This experience would inform my practise for the next two years of my university studies and develop further into my careers as a Graphic communicator. Enabling myself to design more effective and memorable pieces.

I was very excited, however discovering that the cost of the workshop was a staggering $6,300.00 (£4841.15) I was a little deflated. Granted the costs included accommodation, breakfast, travel costs, and a wealth of knowledge from the tutors, let alone it all being conducted in the home of Typography. Where better to study, this was a once in a life time opportunity!!!!

But where was I going to get the funds…..

My mum directed me to a website gofundme.com. At first I was hesitant, Im not one to ask for help, especially when it comes to money, Im like being self reliant and dependant. Also the fact that my campaign isn’t about funding for saving someones life or to help build an orphanage in Africa, I felt somewhat selfish. How could I justify this to myself and others…….

Graphic design isn’t just about the placement of text and images together. As designers have a moral responsibility, its not about advertising and consumerism. I want to focus my design creativity upon what people and what the wider-world really need? This way of design is the future. Informing the audience of what the important messages are, influence them for the greater good, not to sell them another thing that they don’t need, which will inevitably end up in a land fill somewhere, adding to the ecological crisis that we as humans have created.

Consumerism is itself a manufactured product, to persuade us to behave according to that idea’s requirements for its own existence – we’ve evolved as human into thinking that this is the status quo – this product to going to make me happy, its a false happiness, we’ve be sold to by the big corporations and fat cats of capitalism. Its madness, no wonder people are depressed or don’t feel for filled in their lives. They are trying to live up to a false dream, one thats not actually achievable. I feel that as a Graphic Communicator I can make a difference to this status quo, empowering people through design and creating a happier existence. Consumerism is no longer a viable way to live, you can feel the shift and unsettledness across the globe, with the likes of President Trump in power in America and politicians such as Nigel Farage coming to the forefront of Politics. The public are wanting to challenge the status quo. I want to be part of the movement, help to direct and enlighten people, via graphics.

At the risk of sounding naive I truly believed that I can make a difference to this world, but Im an optimist, theres a lot of good and wonderful things around us. I want to be, encourage, embrace the difference for the greater good of all. By participating in this workshop is another step closer to achieving my dream

If you don’t ask you don’t get!

https://www.gofundme.com/typography-workshop