Hi my name is Dee. My campaign for your medicine your health is called ASK. The aim of the campaign is to open up conversation between the patient and the pharmacist. From part of my research in to human behaviours people responded better from a one to one conversation and were more receptive and to follow through with tasks. I understand that pharmacists have busy days, however a one minute conversation with the patient could make all the difference.
There is two parts to this campaign, one aimed at the general public which includes posters and ads placed such as doctors surgeries and places out and about in the general public as first part of raising awareness
The next part of the campaign is aimed at the pharmacist which would include a pack for them with posters and information leaflets, and merchandise. Having the mug and pin badge are reminders to patient to ask questions and that the pharmacist is open to having a conversation, even maybe utilising the consultation rooms that are available.
I have created a small animation which could sit on the YMYH website and in the doctors surgeries to accompany the campaign leaflets and posters
Presenting our final ideas to the client was a little nerve recking. As a group we decided to present first out of all the presentations and Im glad that we did. We presented really well and because all of our ideas were varied we gave a dynamic performance. Personally I felt that I had skipped through my presentation fast and when I got to the end I found that I have missed out quite a lot of what I wanted to say regarding my campaign. Luckily we were able to chat to the clients afterwards, so was able to make up for the parts that I missed. However I was still a little disappointed that I was so nervous that I wasn’t able to delivery my practised presentation. I guess that I can only get better with time though.
As a class I was really impressed with the quality of work that was produced overall, made me feel a little inadequate with the work that I had produced myself, especially some of the animations that were created, made mine look medico! Plenty of room for improvement there. I have found it hard to come up with concepts that innovative and different in this project. However, the feed back from our client was positive and that they were impressed with the outcomes of our campaigns. At the time there was no critic as such on anything that we could refine on over the next, but it will be interesting to get feed back from our lectures on what they have said. Personally I need to work on the leaflets and information and text that needs to be put into the Pharmacist packs. My animation also needs tweaking and timing to the heart beat needs to be more precise to create a more polished piece.
I decided to create an animation to sit along side the campaign. Something that could sit on social media, in the doctors surgery or on the clients website. I wanted it to be short and to the point, nothing too complicated. I started by visualising the animation by creating an initial story board.
I wanted to keep the animation to about 20 seconds with little text on there to get the point over clearly. Using icons that I had already created for leaflets and posters so that it all ties in together. In the storyboard above I thought that by creating a heartbeat line which would write out the text in the animation. My initial attempt, is without the heart beat line writing the text, using aftereffects I drew up a new storyboard for the client presentation.
Below is my first attempt…….
However after an tutorial it was suggested that I use the heart which sits on the campaign ephemera. Also to have the text more punchy with ASK, YOUR PHARMACIST, YOUR HEALTH, YOUR MEDICINE, which would go along with a beating heart sound effect and the words pulsing to the beat.
After review this with my lecturer, I decided that the text needed to sit in a different order within the animation, to give a clearer message to the audience. After some more tweaking the finish product that I am going to presented to the client in our final presentation.
The meeting with our client from Cwm Taf university health board enabled us as a group to discuss our initial concept in response to the brief provided by themselves. The point of the campaign is to raise awareness and actions that the public can easily take in to manage their own medicines effectively.
As a designer the challenge is to communicate these messages via a simple and direct campaign, to enable the recipients to be well informed and able them to make appropriate actions the will improve their health and reduce the risk of unintentional harm to others and the environment. This meeting was a great chance for us to show off our skills and receive feed back from our client.
The meeting in my eyes was a success, the client was pleased and surprised with the amount of work that we had already achieved.
These are the concepts that I presented to the client;
This campaign is to engage with the patient and make them aware of how much it costs the NHS if you don’t take your medicines properly. It will also make them aware of the benefits of taking their medication properly.
This campaign is to encourage people to clear out their medicine cabinets and to keep their medicines in a safe and secure place. It will includes tips for parents to help encourage them to keep medication locked away from children and vulnerable adults.
The aim of this campaign is to encourage pharmacists to have a proper conversation with their and the risks and benefits of taking different drugs. Also to improve the health and well-being of the patients, and to have a more patient focused approach.
The client was veering towards the pharmacy packs, but really liked the tagline on one of the other campaigns of “A Prescription for Good Health.” This is something that I could combine together.
When looking into research and different information we are encouraged think laterally about what we are taking in and how relevant it is to our brief, and how we direct our attention in a conscience manner.
We looked at breaking up the information that we gather into to categories to enable us to achieve clarity in our research to produce a piece of work that is clear and comprehensive. From Wendy’s workshop we delved into ways of research that took into account “six frames” taken off the back of Edward De Bono a brain training pioneer and author of the six thinking hats. A method that helps you to think laterally and outside of the box to achieve more effective results from our research.
Within this workshop instead of using that different hats, we discussed the use of symbols each with a different step to take when research our particular subject area.
- Purpose – to think about the information that we are investigating. To think about What, Why and Where the information has come from.
- Accuracy – Is it correct? How truthful is the information?
- Point of view – Where has the source of the information come from? Balance out the point of view.
- Interest – Is it broad or specific. How does it answer the need of the brief. Is there an element of surprise that could be used within our design.
- Value – Comprehensiveness. What is the value of the information. What has it given me? Does it help me to understand my purpose better, or has it created doubt.
- Outcome – What are the next steps that can be taken from this research. Is it still relevant or clear?
I found this way of break down my research really helpfully. Better than the six hat way of tackling information that I have researched in the past. I wish that we had been shown this earlier on it the course, as it is a more concise way for myself of helping to myself to research and then carry forward what is relevant in the information that I have researched in the past. This is something that I will be carrying forward when all my briefs that I have in the future.
From a workshop that we took part in with Gareth Strange from design agency John & Jane, I came away with some good tips and guidance
- Think of yourself as a brand
- Expose your work better
- Consider the order of your projects – use three solid project that stand out
- Think about your values
- Do something different
I decided to create a visual identify for myself as it is something that I had not done before. My email and university blog is under that name of Lambchops – taken from my last name of Lamb. This is something that Gareth seemed to think I should roll with. I designed a logo which would sit across my portfolio, CV, correspondence and online presence.
For the final design of this Website for WCIA I wanted it to look clean and concise, with not too much text, as the currently website if heavily cluttered. Which is something that is over powering in their website at the moment. I decided to use pretty much the same colours that were in their original website as I felt that they worked well as a colour palette, bright and cheerful. All the text was taken from their current website. I split the site up into four sub sections, though more could be added with the same layout as the others created. From the homepage from each subsection I envisioned that by clicking on the read more would take you into a more detailed page for the subjects which are “Get involved”, “Global Learning”, “Peace and Human rights” and “International development”
The overall design of the website I like. Though could have played around with the layout a lot more. I think I have met the client brief and have worked to develop a design that is informative, clean and clutter free. I have tried to keep the user in mind at all times and remembered the variety of people that may use the site.
What strikes me is how similar they all are. Ignore the colours and photos and you’ll see that most of them follow the pattern of having a big ‘hero’ image or slider at the top, and the content conforms to an obvious grid – sections are usually full width or split into two or three columns.
This modular approach makes sense for many charities as it makes it easier to tweak the design and drop new rows of content in.
What they all have in common is the big hero images that dominate the home pages of the websites. Looking into it more, I got to thinking about what makes a good big hero image?
- It’s got to add something to instantly telling your story, so something ‘metaphorical’ isn’t ideal.
- Pictures of people, or a single person are more engaging.
- Unless they’re animal charities, most charities are ultimately about people. Which is why photographing cancer research is likely to be pretty hard/boring, but Cancer Research UK do a great job of bringing their work to life by using photos of people.
- A bit of eye contact with the subject in the photo is good.
- The image should complement the words, not compete with them for attention.
- What most of the charities here tend to do is to use a more hard-hitting ‘need’ photo for their fundraising/emergency appeals, but balance that out by using more positive photos the rest of the time.
Some examples that I found of really good Hero images:
Save the children has a really nice positive image, offset to one side which leaves a good amount of space for the text.
Action for aid has a more sober image that is used, with eye contact from the child in the photo, demonstrating the need for support.
This is an example of where the words and the focal point of the image perhaps compete with each other. They’re both centred in the screen so the words cover up the children’s faces. However it works well for this website, you get a sense of the desperation of the appeal.
This research has given me plenty to think about when it comes to design my own charity website. It seems that the image is important part of the initial look of the website and something that needs to be considered carefully.