Difference between observing and feeling

During our lecture which we where discussing vision as a heirachy, we were asked to pick a object out of a bag and without looking at it, and just by feeling it we had to draw what we felt. Once we had made a sketch of it we had to then draw what we saw. Below are the two drawing that I made during this activity.


As you can see from the sketches above I was almost right with the shape of what I was feeling, but you can see differences between the two. The one that was being felt whilst drawing is a lot more sketchy, as I was unsure of certain sides of the object due it being turned around in my hand to figure out what i needed to be drawing. Another noticeable difference is that fact that the sketch of the object whilst I was holding it is smaller than the other. I think that this is due to the fact of uncertainty of what it was, and not fully trusting what I was feeling. Why are we not fully trusting of our hands? Are we too reliant on our vision? If I had been more confident in what I was feeling, perhaps I may have been able to draw the object as it was.


Provocation 2 – How the body hides from view

In our last lecture we discussed  our western ideas regarding our senses and how our vision is depicted as the heirachy sense. This all stemmed from Classical Greece ideas that eyesight was the noblest of the senses. This is know as Ocularcentrism, and it has been disputed by many psychologists over the last century, such as Pallasmaa who puts forward his argument of vision (to know the world) vs touch, taste, smell (to feel the world), he states that Ocularcentrism……”has left the body and the others senses, as well as our memories, imagination and dreams homeless.” – when we see things we don’t necessarily see the complete picture. This surely depends on our mood, what are particular thoughts are or/and our experiences that we have effects what we see. I also feel that each of our senses have to work together in order to get a greater sense of what is going on in the world around you. Our eyes can not always be trusted, two people can be looking at the same thing, but they may come away with two very different visual experiences.

When we think of Buddhism, which is practised all over the world, but derived from the far east, they have a different life style to what we as westerners have. Just by looking at their culture, art, architecture you get a sense of this. By using their senses in a completely different way, they see they the world very differently. Why is this? Is it the fact they have not been exposed to this notion of Ocularcentrism.

Is seeing really believing, or is just what we have be conditioned to see, as a western society. How much are we missing out on in the world by not crediting our other senses with the merit that they deserve. This is something that I am sure that I will be exploring more.


Didot Poster review


As a class we reviewed our final posters with our peers and lectures. In pairs we had to come up with 3 positives about their poster and 1 negative. My peer review was helpful they liked;

  1. The composition of the 1783
  2. The placement of the lettering around the boarder of the poster.
  3. It looks fun and experimental

The negative was; to be aware of the negative space in the middle of the poster.

My lectures agreed with the comments made, and added that the Yves Saint Laurent symbol positioned in the O of Didot needed to be blended in with the background. Overall just a few bits to tweak. I found this very helpful, its good to have constructive criticism, it will help to refine my final design. I may also add more of the falling letters and symbols around the boarders, as I think it makes the piece interesting to look at.

I really enjoyed producing this piece of work. Aswell gaining an incite to the history of the Didot typeface, I have come away with more skills with regards to the adobe suite.

Didot Type specimen Poster Design

After research and initial sketches, I set about creating my Type specimen poster in indesign. Below shows my process from initial set up to the almost final design.

I wanted the overall piece to look elegant to match that of Didot characteristics. I found the grid in indesign very helpful, it enabled myself to play around with the characters within the poster, but also keeping everything uniformed. I initially played around at giving the type an almost print press feel.didot

However, I didn’t that it showed the true nature of the typeface, so decided to keep the type clean and clear. You’ll also be able to see that the full alphabet of the typeface has been placed at the bottom left underneath the word Didot. This was also changed during my work process, I wanted to be more playful with text. As shown below. didot-b

As the piece was developed I started to change some of the text to different shades of grey. It gave the overall look more depth. With the use of negative space around the text blocks it leaves a nice path for the eye to navigate around the poster.


I am very pleased with the overall outcome of my poster. I particularly feeling the letters and numbers around the border has made the poster playful and interesting to look at. I enjoyed the development process, which has given myself more confidence with working with indesign.

constellation – New Materialism – Provocation 1

Meaning of the term body – What model of body do I think of when I relate it to my own practice (Graphic Design) How do we perceive our bodies in the world. Author M Johnson explores this notion in his book ‘The Meaning of the body’ – In chapter 12 he breaks this down to five different models of the body and its meaning;

  1. The body as a Biological Organism – The principal physical focus of the body in the world, made up of living flesh and blood
  2. The Ecological body – Our bodies in the environment around us
  3. The Phenomenological Body – As we live and experience life
  4. The Social Body – The human environment in which we live
  5. The Cultural Body – How the body interacts / grows in different cultures


My initial thoughts after reading this part of the book, from a graphic design point of view was the Cultural Body, as in our everyday life we are surrounded by text and graphics within our own culture. Its everywhere and almost merges into the background as it is so familiar to our everyday cultural life. However I am not looking at the boarder picture of what Graphic design is, as it is worldwide stemming over lots of cultures and environments. Graphic design is the art of visual communication or creating something that is visual to the eye. It involves a creative and systematic plan to solve a problem or achieve certain objectives with the use of images, symbols, words, and ideas to convey information to an audience. It is an aesthetic expression of concepts and ideas using various graphic elements, our own experiences and desires of the client. Also an important part of graphic design is to listen and interpret what the client needs. So when looking at the different models that Johnson talks about we need to use them all to get an overall balance, as there lots of different representations of body throughout the world as a result of the different cultures and life experiences.

Type Specimen Poster – Research

For this project we have been asked to design an A3 type specimen poster in Adobe InDesign. This is a typographic poster that displays a typeface in its complete form, including, all letterforms, ligatures, numbers, glyphs and punctuation marks.


I was given the typeface Didot. I started to research the history of Didot. Is has a very extensive background and was one of the first modern typefaces of its time. Dating back to 1784, it was developed and created originally by Firmin Didot, part of the Didot family. The Didot family owned the most important print shop and font foundry in Paris. Pierre Didot, the printer, published ‘Editions du Louvre’ series with the typefaces of his brother (Firmin Didot). Firmin born 1764 in Paris had many talents, punch cutter, printer, publisher, author as well as type founder . He cut his first typefaces in 1783 and also reworked his fathers roman alphabets. The family printing company still exists today under the name Firmin Didot, Society Nouvelle. The Statuesque, clear forms of the Didot alphabet are representative of their time. They are known as ‘modern’ and are characterised by extreme vertical stresses and fine hairlines contrasted by bold main strokes. As shown in the picture above taken from my sketch book.

                  The picture above, shows the books that I used while researching Didot Typeface

In 1991 Adrian Frutiger developed the Didot font further and is a sensitive interpretation of the french Modern typeface. Linotype Didot is used in many book and magazine designs, as well as advertising. It is classic and elegant. http://www.eyemagazine.com/feature/article/reputations-adrian-frutiger – A feature on Adrain Fruitger taken from Eye magazine.

Didot is everywhere, on fashion magazine covers, like Vogue and Bazar, on billboards, and branded logos such as Hilton, Dior, CK, Boss, Yves Saint-Laurent, Giorgio Amani, Zara and Guess. https://fontsinuse.com/typefaces/4008/didot  This is blog that I found while researching. It shows Didot being used across a variety of products.

Now that I know the history and where Didot is mostly used, I started to look at different type specimen posters online.

https://www.behance.net/gallery/22748773/Didot-Font-Poster This link will take you to where I sourced my type specimen posters

Above are a four that I found. Each one has a very different layout and are effective in their own entity. I particularly like the bottom right poster, as it depicts the sense of what Didot being used for Magazine covers, such as Vogue. I also looked at typographic posters to get a sense of how I should think about laying out my own poster. Here are some example of a few that I looked at.

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Above are a few of my preliminary layout sketches that I have drawn for the Didot type specimen poster. My initial thoughts are to go with sketch number 2, to me it is the most eye-catching. However I am undecided, more sketches need to be done before I make a final decision.

After coming up with some more designs in my sketch book, I have decided on my final design ready to reproduce in Indesign




Six Word Story – Hybography


Final pieces displayed in the studio

For this brief we were asked to come up with a six word story that encapsulates the essence of a Roald Dahl story of our choice. I decided to go with one of my favourite Roald Dahl stories from my childhood ‘The Twits’. The word that I choose were ‘Hairy revolting duo play beastly tricks‘. From this I had to create an A3 black and white typographic poster. Thing that we had to consider:

  • The majority  or all of the letterforms must be hybrids
  • Must not contain any illustration or image
  • The tone of the words used
  • Can use both upper and lower case
  • size and scale of the letters
  • Placement of the text

To begin with I started to look at Hybography – typographic hybrid. This process creates new forms using half serimg_0221-2if and half san-serif. You can do this by cutting and chopping letters and placing them together. We were given a large sheet with serif and san-serif letters on, like the photo to the left. By tracing over the letters half and half, I was able to create the hybrids letterforms. The next part was to choose descriptive words and conveyimg_0229 their meaning with my newly created letterform. These are some of my experiments. Think that word explode came out the most effective.

Below are a few sketches that I made in my sketch book of ideas that I started to have.

After initial drawings I started to develop my ideas in Illustrator. Fonts used that I used  Luminari (serif) and Duperpro (Sanserif)

Luminari and Duperpro fonts used to create the hybrid font

I was trying to make the hypo font messy and a little playful.  I was trying to make the word revolting look like it was throwing up the duo, I turned the g around to give this effect, with the word duo spilling out of the g’s mouth. The word Play I created the effect of it being playful by placing the a above to make it look like the l and the y were kicking it about.  For Beastly I used the white arrow (in illustrator) to drag the whole word down to give the effect of it being more scary / sinister. The word tricks, I turned the i and the k inside down so that it had a mischievous look.

It was challenging to make the words come across as their descriptions, and getting to grips with Illustrator, as it was something that i had not used before. However from looking at the piece again I would have liked to make hairy and tricks larger to stand out more to emphasise these words. I think that I may do some more tweaking to this piece to get a cleaner outlook of the whole piece.

six-word-story-2-02 this is my final piece

6-word-story the alphabet that I made with two different fonts.