Final Presentation and exhibition

I was a some what pleased that we had reached the end of this project, even though I had enjoyed the whole process, it had been a massive learning curve. Which had been challenging. I have come away from this project with another mass of knowledge and skills that can be expanded upon and used in the future. I also really enjoyed working as a collaborative on all the projects this term. I feel that I have been lucky that my groups have all produced some great pieces, good communication and respect have been two of the keys to the success that we had.

Final Presentation

 

 

The Exhibition

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All the exhibits were for our design as activism projects were all hard hitting and well thought out by the other groups. I work with a lot of talented young designers, their final animations and ephemera show this.

Uncle Tom exhibits

Out of all the groups for our Uncle Tom field module our group got chosen as one of the final pieces to display. It was great to see it being displayed in the exhibition, we worked really well as a group and think that it shows in our final collaborative piece. Its is intriguing, and think that it draws the audience in to take a closer look.

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Animation Process

Starting this part of the project was a little bit daunting. We each took 7 frames from our final storyboard, which equated to about 15 seconds each. I took the first 7. I was a complete novice with After Effects, however I overcame my nervousness and started. At first glance it felt completely alien, however I soon got into the swing of things,  youtube videos really helped, as well as our lecturers. Even though it is a slow process, its is really satisfying to see our vision in the storyboard come to life.

For the voiceover We decided that the voice of a child would help bring empathy to the animation, it leaves an impression for myself when listening to a child use adult language. It also brings a bit of humour to the end of the animation when the voiceover shouts “Whats your Legacy?” Makes myself smile and think about what is it that I want to leave behind for future generations. However the recording of it wasn’t as simple as I thought,  took more takes than I would have liked, but was an enjoyable experience overall.  I don’t think that it is perfect still, but it gets the message that was wanted by the group across. It was rather difficult to place the voiceover with the animation, I had to stretch some of the animation to fit with everything that we wanted to say. Which probably left room for more animation within. When making an another animation I think that recording the voiceover before the production would be more productive.

Working as a group came with a few hiccups as placing all our individual animations in together, as we worked on separate parts it was hard to have consistency throughout, I think that this shows in the final outcome. But all worked hard to get it done and I really like our animation, it has an appealability to it, even though it has a somewhat amateur feel it to, its not going to win any animation prizes. I suppose its like learning to draw, my skills can only get better with time.

I could have worked on this a lot further than our given submission date and if I had to tweak it I would have liked to get a more poignant message across, I feel that the narrative isn’t as strong as I originally envisioned. As we decided to aim this at graphic designers I think that it could have been more polished, the animation of the text needed to have more of a dominance in the animation, with more of a visual design. However the whole process of producing this animation has given me an insight into what needs to be thought about and how time consuming the actual animating part is. Research and planning is key and to have a really well thought out storyboard makes the process less difficult to tackle. However I enjoyed working as a group, it was good to bounce ideas off other people and get the support and feed back needed.

After working with After Effects I have noticed more and more programmes on the television that probably use After Effects or something similar to create parts of their production. Its something that I have never thought about before, and it has opened my eyes to the possibilities of what can be created with After Effects. Im looking forward to learning more and improving my skills with this programme, it could be a really useful tool for future projects.

This is our final animation

 

I animated the opening credits – On reflection it could have been a lot better. It was the first thing that I animated and by the end of the process I could have done a lot more with it, made it clearer and more visually pleasing, also the possibility of playing with different sound effects such as the sound of trees being cut down.

Overall I really enjoyed this project, it was a challenge to learn something from scratch. The six weeks that we had flew by, was a really enjoyable experience. Especially enjoyed working with Joe and Maris, think that we worked well as a team.

Deforestation Ephemera

After almost finishing our animation, we were able to concentrate on the ephemera to go along side it. As we had all the images that we wanted to use it was a case of how and what we wanted to use to market the animation, and bring awareness to our deforestation campaign. We decided upon a gif, leaflet and poster.

If this was a real life project, I’d be thinking about the printing process and materials that we would use to produce all of these pieces of ephemera. It would be a bit hypercritical if we didn’t use recycled and environmental friendly products.

Booklet / Leaflet

We wanted to come up with something different when it came to the leaflet design. Our initial thoughts were to have a pull tab leaflet which had the planet on and when the tab is pulled turns into a dried up planet.IMG_2633 With our tag line “Whats your legacy” on there. From doing some research into making the pull tab, I came across some other designs that could be used as well, and may even be more interactive for the viewer to experience. This is the youtube video that I took my inspiration from https://www.youtube.com/watch?v=u73qAckkyOQ . I downloaded the template and started to recreate the waterfall card design. I came out really well, simple but think that it will be really effective.

For the design on the pages of the booklet I used the animation illustrations and picked out some of the parts of the voiceover to turn into text. The use of black card instead of the green gives the leaflet a great finish.

Gif design

Our colleague within our group designed the gif to go along side the animation for the digital ephemera.  It has turned out as the initial leaflet design was going to be, changing from the planet earth to a dried one.

This what the Gif would look like in context on Facebook.

Poster

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BlipPAR

I received this leaflet in the post from Green Peace – the campaign has plenty of info regarding plastics in our oceans. The thing that I found interesting was  BlipPAR a visual discovery app which brings the physical world to life through smartphones, something that I thought we could use for our own campaign ephemera.

I set up an account and linked the images used in our poster and booklet to show the gif, animation and a link to the WWF webpage. Im quite impressed with how simple it was to set up, use and how visually pleasing it is to see something pop up and come alive on the screen.

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The above are screen shots of what happens when you scan the leaflet with the Blippar app.

I enjoyed making the ephemera, especially the waterfall design leaflet. Im looking forward to displaying all in our exhibition, and getting viewers reactions and input on our animation.

Getting ready for animation

Before we started animating, we had to create and decided on what particular elements that needed to be illustrated, and produced in order to have everything ready to animate.

Text – Objectiv – Dalton Maag

We decided to use this font because of its clean and modern feel to it.

Tagline Logo – Whats your legacy

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Maris in our group designed this Logo to go at the end of our animation, as a final thought to make you think about what kind of designer you want to be.

We did all the prep of the illustrations before we began to animate. It was a learning curve, as I had not done any drawing with illustrator before. The images below are the animations that I created on illustrator

Created in Photoshop

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These are the initial images that we created

However they did have the right visual style and we liked Joes characters so decided to keep to a simple geometrical style. From this the animation flowed much more fluidly and worked better on the whole.

These were our final images for the animation.

It was came together, and was time to bring our storyboard to life.

Inconvenient Truth – Al Gore

 

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As part of our research for our design as activism project we watched Al Gores Inconvenient truth. Even though it was was boardcast in 2006 it still has a some very valid concerns about environmental issues today. The film documents Al Gores aim to alerting to the public to the ‘planetary emergency’ due to Global warming, of which deforestation is one of the contributing factors to this issue. Throughout the documentary Al Gore reiterates how wonderful and amazing our planet is, yet we are slowly destroying its delicate eco system, he backs this up by showing scientific results and predictions, shown on graphs and very well made slide show. He makes arguments against all the scepticism surrounding global warming, making it very difficult to disbelieve the predictions in the documentary. A very powerful case is put across that something can and should be done to protect our planet, and its worth hearing!

“Future generations may well have occasion to ask themselves, what were our parents thinking? Why didn’t they wake up when they had the chance?” – Al Gore 

Since its release it has sparked a global interest in everyone taking responsibly for their actions in the world, there are tips that he provides on how we can make a difference to the future of our planet and points you to take a look at www.climatecrisis.net.

Overall a really insightful documentary. Has made things all the more realistic for myself, encouraging to know that there are some many people that have an ambition to make a change in the status quo of our human existence, and to stop exploiting our natural resourced for money and greed. Im looking forward to producing my own piece of work that conveys a similar message to stop and think.

Deforestation – Visualising our ideas

Looking at other animations was a way of helping us to come up with some ideas on pace and movement within our own animation. As well as admiring some really skilled animators out there.

This animation below, is a mixture of cute and horrifying, which is a Australian public service campaign by Metro trains in Melbourne to promote rail safety. The animation itself is quite simplistic. But just shows you that simple things can really have a impact. There is a case study that states that there is a correlation between an improvement in accident figures and the campaign. Making this animation highly effective to the viewer.

As well as the video distribution the campaign appeared on local radio, newspapers, and outdoor advertising, it also has an gaming app released a year later, it invites the players to avoid dangerous activities. The creators figured out the right way to reach a younger audience. The thing that I learnt from reading about this campaign is that the distribution is equally important as the creative side. The marketing team chose their distribution really well. The results speak for themselves with millions of views world wide.

This animation I really like, there is a likability to the character, which make me as a viewer feel something = gives a human element to it. This in marketing terms gives the animation power, because if a viewer can relate it creates emotions, these emotions have the power to make a difference.

Because of our limited knowledge of Aftereffects going down the simplistic route was a good option for us, plus we would be able to get our points across in a clear and precise way. We decided that by having the planet earth as the central focus it would be an effective way visualising the message we had to convey.

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These are the initial sketches that I did before coming up with our narrative story.

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I also made a planet earth in Illustrator as a starting point to work from. It took me a bit of time as I had not made a 3d object before in illustrator. But a few youtube tutorials later I cracked it.

However having done this, once I placed the 3d image into Aftereffects it was flattened to a 2d image again and I was unable to make it spin. Some more youtube videos later along with the help from one of my tutors Matt, we discovered that I was able to make a 3d global actually in Aftereffects. It was very satisfying to see my global spinning.

However before we came to the animation we needed to come up with our storyboard, to help us visualise our narrative. The target audience that we decided to aim towards was graphic designers, as they stand between a business and an audience, they have the power to shift the status quo towards more sustainable solutions within design. Design is about effecting a change, by aiding the development of green markets.

These are the sketches produced from brainstorming as a group. IMG_2545

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This slideshow below, shows the storyboard that I developed after our brainstorming session.

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However, as a group we came up with a slightly different narrative, we are going to develop this one further ready for the animation process. IMG_2547

Now to get started!!!

Advertising strategies for Animation

 

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For us to get a out final message in our animation effectively, we looked at advertising strategies to help with conveying this. From research on the internet and books, one of the main ways that came out was to an effective advertisement is having one that evokes emotion. Utilising emotion, advertising is often persuasive. Dr. Robert Cialdini describes six universal principles of persuasion that have been scientifically proven to persuade the advertising audience – reciprocity, scarcity, authority, consistency, liking and consensus. To make the viewer feel something, which in turn gives them the ability to relate. This is something that was important for our animation – to have a powerful message.

Key things that came out during my research which we need to question when coming up with our animation strategy:

  1. What is the goal of the project – final message – what do we want the viewer to do?
  2. Have data based facts – Gives a higher impact / more effective
  3. Human element – the viewer is able to make a correlation from our story to real life
  4. The visuals must have a reason for being there
  5. Questions to the view rather than statements have a higher impact.

I found this research really helpful, it has enabled us to have a clearer starting point. What is it that we want people to do at the end of our story. For myself I would like the audience to go away and think about their own input into the worlds environment, and work in harmony with it.