YMYH Animation

I decided to create an animation to sit along side the campaign. Something that could sit on social media, in the doctors surgery or on the clients website. I wanted it to be short and to the point, nothing too complicated. I started by visualising the animation by creating an initial story board.

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I wanted to keep the animation to about 20 seconds with little text on there to get the point over clearly. Using icons that I had already created for leaflets and posters so that it all ties in together. In the storyboard above I thought that by creating a heartbeat line which would write out the text in the animation.  My initial attempt, is without the heart beat line writing the text, using aftereffects I drew up a new storyboard for the client presentation.

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Below is my first attempt…….

However after an tutorial it was suggested that I use the heart which sits on the campaign ephemera. Also to have the text more punchy with ASK, YOUR PHARMACIST, YOUR HEALTH, YOUR MEDICINE, which would go along with a beating heart sound effect and the words pulsing to the beat.

After review this with my lecturer, I decided that the text needed to sit in a different order within the animation, to give a clearer message to the audience. After some more tweaking the finish product that I  am going to presented to the client in our final presentation.

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Final Presentation and exhibition

I was a some what pleased that we had reached the end of this project, even though I had enjoyed the whole process, it had been a massive learning curve. Which had been challenging. I have come away from this project with another mass of knowledge and skills that can be expanded upon and used in the future. I also really enjoyed working as a collaborative on all the projects this term. I feel that I have been lucky that my groups have all produced some great pieces, good communication and respect have been two of the keys to the success that we had.

Final Presentation

 

 

The Exhibition

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All the exhibits were for our design as activism projects were all hard hitting and well thought out by the other groups. I work with a lot of talented young designers, their final animations and ephemera show this.

Uncle Tom exhibits

Out of all the groups for our Uncle Tom field module our group got chosen as one of the final pieces to display. It was great to see it being displayed in the exhibition, we worked really well as a group and think that it shows in our final collaborative piece. Its is intriguing, and think that it draws the audience in to take a closer look.

Animation Process

Starting this part of the project was a little bit daunting. We each took 7 frames from our final storyboard, which equated to about 15 seconds each. I took the first 7. I was a complete novice with After Effects, however I overcame my nervousness and started. At first glance it felt completely alien, however I soon got into the swing of things,  youtube videos really helped, as well as our lecturers. Even though it is a slow process, its is really satisfying to see our vision in the storyboard come to life.

For the voiceover We decided that the voice of a child would help bring empathy to the animation, it leaves an impression for myself when listening to a child use adult language. It also brings a bit of humour to the end of the animation when the voiceover shouts “Whats your Legacy?” Makes myself smile and think about what is it that I want to leave behind for future generations. However the recording of it wasn’t as simple as I thought,  took more takes than I would have liked, but was an enjoyable experience overall.  I don’t think that it is perfect still, but it gets the message that was wanted by the group across. It was rather difficult to place the voiceover with the animation, I had to stretch some of the animation to fit with everything that we wanted to say. Which probably left room for more animation within. When making an another animation I think that recording the voiceover before the production would be more productive.

Working as a group came with a few hiccups as placing all our individual animations in together, as we worked on separate parts it was hard to have consistency throughout, I think that this shows in the final outcome. But all worked hard to get it done and I really like our animation, it has an appealability to it, even though it has a somewhat amateur feel it to, its not going to win any animation prizes. I suppose its like learning to draw, my skills can only get better with time.

I could have worked on this a lot further than our given submission date and if I had to tweak it I would have liked to get a more poignant message across, I feel that the narrative isn’t as strong as I originally envisioned. As we decided to aim this at graphic designers I think that it could have been more polished, the animation of the text needed to have more of a dominance in the animation, with more of a visual design. However the whole process of producing this animation has given me an insight into what needs to be thought about and how time consuming the actual animating part is. Research and planning is key and to have a really well thought out storyboard makes the process less difficult to tackle. However I enjoyed working as a group, it was good to bounce ideas off other people and get the support and feed back needed.

After working with After Effects I have noticed more and more programmes on the television that probably use After Effects or something similar to create parts of their production. Its something that I have never thought about before, and it has opened my eyes to the possibilities of what can be created with After Effects. Im looking forward to learning more and improving my skills with this programme, it could be a really useful tool for future projects.

This is our final animation

 

I animated the opening credits – On reflection it could have been a lot better. It was the first thing that I animated and by the end of the process I could have done a lot more with it, made it clearer and more visually pleasing, also the possibility of playing with different sound effects such as the sound of trees being cut down.

Overall I really enjoyed this project, it was a challenge to learn something from scratch. The six weeks that we had flew by, was a really enjoyable experience. Especially enjoyed working with Joe and Maris, think that we worked well as a team.

Getting ready for animation

Before we started animating, we had to create and decided on what particular elements that needed to be illustrated, and produced in order to have everything ready to animate.

Text – Objectiv – Dalton Maag

We decided to use this font because of its clean and modern feel to it.

Tagline Logo – Whats your legacy

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Maris in our group designed this Logo to go at the end of our animation, as a final thought to make you think about what kind of designer you want to be.

We did all the prep of the illustrations before we began to animate. It was a learning curve, as I had not done any drawing with illustrator before. The images below are the animations that I created on illustrator

Created in Photoshop

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These are the initial images that we created

However they did have the right visual style and we liked Joes characters so decided to keep to a simple geometrical style. From this the animation flowed much more fluidly and worked better on the whole.

These were our final images for the animation.

It was came together, and was time to bring our storyboard to life.

Design as Activism Research

For our research into deforestation we mainly used the internet to search for agencies and charities that are campaigning to save our worlds forests. The main ones out there are WWF, Rainforest Action Network, Greenpeace, world rainforest, the size of wales. We wanted to look into the kind of campaigns that they used to get their message across.

Here are few that the WWF have created to raise awareness for deforestation.

The two images with animals I find particularly effective, with the tagline ‘stop the chopping,’ they conjure up empathy for the animals.

Main causes of deforestation

  1. Urbanisation
  2. Greed
  3. Mining
  4. Agriculture – One of the main causes

The effects

  1. Carbon emissions
  2. Loss of biodiversity
  3. Effects the weather and water cycle
  4. Soil erosion

The are steps that have been put in place over recent years that many governments have adopted, they have started to preserve their forests, understanding the need to have them protects. Also the banning of illegal wood.

This campaign ephemera below is one that I appeals to myself. Its something a little different. The use of the real trees within these are clever. Its a lot more hard hitting than the use of just photographs of trees. Bringing a real element to it, which encourages us to have emotion. Emotion has the power to get the viewer to make a change.

https://www.behance.net/gallery/28146159/No-Tree-No-Animal

Activist and campaign design has changed some what over the years. Design activism as these Ephemera above, they try to bring about change by generating positive alternatives to the status quo. Making you think about your own position. Ultimately, most design activism is about better understanding the problem, rather than acting with certainty towards a single right answer. Giving the viewer something to think about rather than being told what to do.

Design Activism involves taking action that makes a claim for change on behalf of a wronged, excluded or neglected group —it is driven by the identification of a wrongdoing or problem that needs changing. This ongoing piece of work below by Douglas Coupland called Slogans for the 21st century  is another example of a design activism piece. He says wants to “try and isolate what is already different in the twenty-first century mind as opposed to the twentieth.” The seem some what humorous but are ironic and questionable. All have been hand painted on plywood  Coupland states, “If you were to attach a stick to each of these slogans and carry them in the street, would they read as protest or would they read as complicit guilt? For example, twenty years from now, were I to look at a picture of someone holding up a slogan reading ‘being middle class was fun,’ would that read as heartbreaking prescience or as rational acceptance of a by-then sociological certainty?”

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I find this work by Coupland thought provocative. Something that I want to gain though my own campaign, perhaps with the use of a clever tagline to go along side of the animation.

Story Boarding Workshop

Over the coming weeks we will be producing a short animation. To help us with the process of coming up with concept and shot ideas I took part in a Storyboarding workshop. This was to give us a better understanding of the construction of video shorts to inform our own work better

In groups we were given the advert below to deconstruct.

From watching this we started off by sketch out each different shot change, considering movement, pace, contents, focus and perspective, aswell as looking at the camera angles.

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Above is the storyboard that we sketched up from watching the Playstation advert. Each slide includes a brief description of what is happening, the shots that were used (in orange) and the music / voice over (in green).

By deconstructing the advert in this way we were able get a better insight into how we need to go about producing our own short animation, and storyboarding is an integral part of the process for visualising our ideas. Its much like a comic book, so that readers get a sense of what is happening making it logical and coherent.

From here we will need to look at relevant details to proceed, such as;

  • Thinking about background
  • If there is going to be a character or main visual
  • Does text appear on the screen
  • How the visuals react to the voice over or music
  • Overall message that we want to get across
  • camera angles and movement

These points will enable us to execute our own vision for our Environmental animation.

Design as Activism

For this collaborative project we were asked to develop a campaign that raises awareness of certain issues whether it be political, social, cultural. The campaign has to incorporate a 45 – 60 second animation, one printed and one digital piece of ephemera with a consistent visual language throughout to tie all the pieces together.

Within our group of 3 we decided that we would like to explore the idea of a campaign for the environment. The aim to make our chosen target audience more aware of their contribution to the environmental crisis. Because of the vast amount of different campaigns we could pursue about the environment, we decided that we should concentrate on one particular area – Deforestation.

Deforestation is one of the biggest contributing factors to global climate change. This is a massive issue in our world today, and agree with it or not, it effects every single living thing on the planet.  We started off with some initial research on the internet. IMG_2477

We also watched a video on a chap who calls himself Prince EA. He is an american spoken word artist, poet, rapper and filmmaker. His videos are hard hitting with some really valid points made, that really makes you think.

His passion and deliverance is unquestionable which what make it impact on myself personally. The text that appears in the video of key points made, are something that I would like to recreate in our own animation.

Here are a few website for organisations that are currently working and campaigning to save the rainforests of our world.

http://sizeofwales.org.uk 

https://www.ran.org

http://www.greenpeace.org/usa/forests/solutions-to-deforestation/

http://wrm.org.uy

https://www.rainforest-rescue.org

Its devastating to think that if don’t radically reinvent the way that we work in order to operate within very real ecological limited we will be the demise of our selves and our home.

Im really looking forward to getting stuck into this project, as its a subject really that I am passionate about. A little apprehensive about working with Aftereffects as its something that I haven’t used before, however its going to be a positive learning curve, Im sure.