Client Presentation


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My presentation:

Hi my name is Dee. My campaign for your medicine your health is called ASK. The aim of the campaign is to open up conversation between the patient and the pharmacist. From part of my research in to human behaviours people responded better from a one to one conversation and were more receptive and to follow through with tasks. I understand that pharmacists have busy days, however a one minute conversation with the patient could make all the difference.

There is two parts to this campaign, one aimed at the general public which includes posters and ads placed such as doctors surgeries and places out and about in the general public as first part of raising awareness

The next part of the campaign is aimed at the pharmacist which would include a pack for them with posters and information leaflets, and merchandise. Having the mug and pin badge are reminders to patient to ask questions and that the pharmacist is open to having a conversation, even maybe utilising the consultation rooms that are available.

I have created a small animation which could sit on the YMYH website and in the doctors surgeries to accompany the campaign leaflets and posters

Presenting our final ideas to the client was a little nerve recking. As a group we decided to present first out of all the presentations and Im glad that we did. We presented really well and because all of our ideas were varied we gave a dynamic performance. Personally I felt that I had skipped through my presentation fast and when I got to the end I found that I have missed out quite a lot of what I wanted to say regarding my campaign. Luckily we were able to chat to the clients afterwards, so was able to make up for the parts that I missed. However I was still a little disappointed that I was so nervous that I wasn’t able to delivery my practised presentation. I guess that I can only get better with time though.

As a class I was really impressed with the quality of work that was produced overall, made me feel a little inadequate with the work that I had produced myself, especially some of the animations that were created, made mine look medico! Plenty of room for improvement there. I have found it hard to come up with concepts that innovative and different in this project. However, the feed back from our client was positive and that they were impressed with the outcomes of our campaigns. At the time there was no critic as such on anything that we could refine on over the next, but it will be interesting to get feed back from our lectures on what they have said. Personally I need to work on the leaflets and information and text that needs to be put into the Pharmacist packs. My animation also needs tweaking and timing to the heart beat needs to be more precise to create a more polished piece.



Design as Activism

For this collaborative project we were asked to develop a campaign that raises awareness of certain issues whether it be political, social, cultural. The campaign has to incorporate a 45 – 60 second animation, one printed and one digital piece of ephemera with a consistent visual language throughout to tie all the pieces together.

Within our group of 3 we decided that we would like to explore the idea of a campaign for the environment. The aim to make our chosen target audience more aware of their contribution to the environmental crisis. Because of the vast amount of different campaigns we could pursue about the environment, we decided that we should concentrate on one particular area – Deforestation.

Deforestation is one of the biggest contributing factors to global climate change. This is a massive issue in our world today, and agree with it or not, it effects every single living thing on the planet.  We started off with some initial research on the internet. IMG_2477

We also watched a video on a chap who calls himself Prince EA. He is an american spoken word artist, poet, rapper and filmmaker. His videos are hard hitting with some really valid points made, that really makes you think.

His passion and deliverance is unquestionable which what make it impact on myself personally. The text that appears in the video of key points made, are something that I would like to recreate in our own animation.

Here are a few website for organisations that are currently working and campaigning to save the rainforests of our world.

Its devastating to think that if don’t radically reinvent the way that we work in order to operate within very real ecological limited we will be the demise of our selves and our home.

Im really looking forward to getting stuck into this project, as its a subject really that I am passionate about. A little apprehensive about working with Aftereffects as its something that I haven’t used before, however its going to be a positive learning curve, Im sure.