I decided to create an animation to sit along side the campaign. Something that could sit on social media, in the doctors surgery or on the clients website. I wanted it to be short and to the point, nothing too complicated. I started by visualising the animation by creating an initial story board.
I wanted to keep the animation to about 20 seconds with little text on there to get the point over clearly. Using icons that I had already created for leaflets and posters so that it all ties in together. In the storyboard above I thought that by creating a heartbeat line which would write out the text in the animation. My initial attempt, is without the heart beat line writing the text, using aftereffects I drew up a new storyboard for the client presentation.
Below is my first attempt…….
However after an tutorial it was suggested that I use the heart which sits on the campaign ephemera. Also to have the text more punchy with ASK, YOUR PHARMACIST, YOUR HEALTH, YOUR MEDICINE, which would go along with a beating heart sound effect and the words pulsing to the beat.
After review this with my lecturer, I decided that the text needed to sit in a different order within the animation, to give a clearer message to the audience. After some more tweaking the finish product that I am going to presented to the client in our final presentation.
The meeting with our client from Cwm Taf university health board enabled us as a group to discuss our initial concept in response to the brief provided by themselves. The point of the campaign is to raise awareness and actions that the public can easily take in to manage their own medicines effectively.
As a designer the challenge is to communicate these messages via a simple and direct campaign, to enable the recipients to be well informed and able them to make appropriate actions the will improve their health and reduce the risk of unintentional harm to others and the environment. This meeting was a great chance for us to show off our skills and receive feed back from our client.
The meeting in my eyes was a success, the client was pleased and surprised with the amount of work that we had already achieved.
These are the concepts that I presented to the client;
This campaign is to engage with the patient and make them aware of how much it costs the NHS if you don’t take your medicines properly. It will also make them aware of the benefits of taking their medication properly.
This campaign is to encourage people to clear out their medicine cabinets and to keep their medicines in a safe and secure place. It will includes tips for parents to help encourage them to keep medication locked away from children and vulnerable adults.
The aim of this campaign is to encourage pharmacists to have a proper conversation with their and the risks and benefits of taking different drugs. Also to improve the health and well-being of the patients, and to have a more patient focused approach.
The client was veering towards the pharmacy packs, but really liked the tagline on one of the other campaigns of “A Prescription for Good Health.” This is something that I could combine together.