Im a little sad and excited that this is going to be the last project that we undertake for our degree. By the end of this module we will be ready to exhibit our work in our degree show.
For my final project I have decided to focus on issues surrounding consumerism and the waste that is produced from excessive consumption. I want to tackle the recycling issues surrounding packaging and products particularly single use plastic. By designing a code system that would sit on the front of packaging, making the purchaser clearly aware of the recycling qualities, whether its been ethically produced and how it effects their carbon footprint so that they can make an informed choices when buying products. The aim of this to encourage consumers to buy ethically sourced and made products, with high recycling qualities. I want to put pressure on companies to make their products environmental friendly and recyclable. If consumers are made more aware of this qualities and stop buying products for instance with single use packaging, the companies will have to stop using it. The other side of this project is to create a marketing campaign for the code system and booklets and an app to run along side the code system give information about how we can reduce our own carbon foot print.
As my dissertation surrounds consumerism and how graphic design has facilitated the consumer world that we live in today, I wanted to produce a body of work that highlights how graphic design can make a change for the positive in the world.
To design an animated logo for the exhibition, I created it in AfterEffects. Having used AfterEffects pervious for a animation project I was fairly confident with using it again. And was looking forward to learning more techniques.
I envisioned the animated logo to have a type of view finder crossing over the Logo which would be blurred then going becoming clear as the view finder passes over it. I also wanted to incorporate some existing company logos into it, to take into account consumerism aspect of the exhibition. I created the different components of the logo in illustrator so that each could be animated separately. The process is slow as you can imagine, however I found that I was a lot quicker this time around as I knew the basics.
I really like that smoothness of the animated logo, I felt that it needed something else. I had a look in to some kind of television static that could be added. The static element could represent all the advertising that we see on the television on a daily basis.
After putting together the final cut of the animation with the glitch sound effects the results below.
I enjoyed making this animated Logo. I have learnt more skills when it comes to navigating myself around AfterEffects. Nice to have the confidence to use it as well. Im looking forward to using it again in another project. I can see it being a beneficial skill to have going into the design industry in the future.
For the exhibition I decided to create, posters and a small booklet, leaflet and invites for the opening of the exhibition.
For the posters I decided to use some quotes that I found concerning consumerism. Which would tie-in nicely with the quotes that would be running through the exhibition itself.
This was taken from google images, I could not find its origins as it being used so many different websites.
For this poster and using the caption above I started to arrange the words on the poster so that the two meanings in the slogan (consumerism is killing us all & consumerism is in us all), also trying out different backgrounds, such as a £50 note and the possibility of incorporating the existing logos.
I found that trying the highlight both the meanings in the slogan wasn’t working in the first designs that I created. I ended up using the colours from my logo to tie everything in together. From using these colours I was able to pull out different hierarchy and path for the eye by playing with the colours. My final poster number 1 below. I put a filter on the word Consumer to make it a little fuzzy. I wanted to try and bring it in line with the glitch effect used in the animated logo.
This next poster was a longer quote regarding consumerism, taken from a Prince EA video. I placed the text in different sizes and colours to make it visually more interesting to look at. Using again the same colours as my logo I changed the background to black. Then reducing its size I placed onto the poster with the rest of the information and other logos.
For my final poster I decided to use the image that I created early on in the project. I felt that it links back to the animated logo and with colour change tie it in with the other posters. I felt that the purply blue for the word consumer didn’t stand out enough. From changing it to the red colour I felt that it stood out a lot more, as well at the connotations behind the colour red I felt that sat well.
Overall I feel that the posters work well together even though they are each very different. I would have liked to played around more to refine them more, however i have not left myself enough time to do so. My favourite out of the three is the first poster that I did, its got a playfulness to it the the text with the double meaning. I think that they would make people be intrigued as to what it is all about.
I have placed the Blippar icon on the posters as well with the view of making them interactive to the view have a better understanding of what the exhibition would be about.
This five week branding project was the first big project that we had this year. Our brief was to propose and develop a cohesive exhibition experience, by creating an identity brand that works across a number of printed, digital, and spatial contexts. We were given themes to choose from.
I started to break down each theme to decide which one appealed to myself the most.
I choose to go with Defuturing, as this is something I feel is close to my own ethics within design. To make a change in the way that we design for the better of the world.
I thought that the Myopia would be a good name for the exhibition, focusing on the consumerism in particular. We live in a world of desire to acquire and advertising feeds this desire. We have turned consumption and consumerism into a necessity of how we define ourselves in society. The word Myopia I feel fits in well with this topic, shortsightedness of modern society and our need to have “stuff” with the knock on effect that it has on our environment.