After lots to and throwing over which Logo to use, and discussions with my lecture I decided to step away from the Black and white Myopia logo, as it was said it looked dated. This is the logo that was most appealing below to us both, I felt that I would be able to use the logo more efficiently across all the deliverables.
I decided to tweak the existing logo some more to make make the slogan more defined
As you can see I turned swirl and text Myopia. I used the typeface Saffran Bold for the slogan and added a question mark at the end, I felt that it needed to be a question rather than a statement.
Now that I had my final logo, I was able to begin developing the animated logo. I was going to have it similar to the animated logo that I did for the black logo. From the previous animated logo I was able to reuse the existing logo files and the glitch for the backdrop.
This is my final animated logo. If I’m honest I prefer my previous logo as it think that it was more in keeping with the meaning of the word Myopia. However I am pleased with my final outcome.
I’d like to say that I breezed through this project , but it was far from it. My biggest struggle was coming up with an innovative design for the exhibition. I eventually came to the final logo after a lot of deliberation and under-confidence in my own designs. The prospect of this project I was really excited about, but in reality I had creative block, and lack for foresight of how the end result would eventually turn out. I got lost in research, a lot of it I have not documented as I got lost down rabbit holes of information that wasn’t really relevant to the project itself. However I completed the task, but not to the best of my ability (probably shouldn’t say that but I feel that it shows in my final work). A lot of the work completed needs tweaking and playing with a lot more to get a more polished result that I would be pleased with. Even so I’m happy with my logo and glad that I changed to it half way through the project as I think that it is a lot more contemporary than my previous design.
I would have liked to created a mock website and have a lot more information about the gallery experience, with a more of an interactive aspect to it than just the Blippar app. I have to say that this project has opened my eyes to the way that consumerism has taken over and has become the normal in everyday society. It may sound a bit ambitious but I would love to make a difference to how the world operates, we created consumerism, surely we can recreate it for the better.
For the exhibition I decided to create, posters and a small booklet, leaflet and invites for the opening of the exhibition.
For the posters I decided to use some quotes that I found concerning consumerism. Which would tie-in nicely with the quotes that would be running through the exhibition itself.
This was taken from google images, I could not find its origins as it being used so many different websites.
For this poster and using the caption above I started to arrange the words on the poster so that the two meanings in the slogan (consumerism is killing us all & consumerism is in us all), also trying out different backgrounds, such as a £50 note and the possibility of incorporating the existing logos.
I found that trying the highlight both the meanings in the slogan wasn’t working in the first designs that I created. I ended up using the colours from my logo to tie everything in together. From using these colours I was able to pull out different hierarchy and path for the eye by playing with the colours. My final poster number 1 below. I put a filter on the word Consumer to make it a little fuzzy. I wanted to try and bring it in line with the glitch effect used in the animated logo.
This next poster was a longer quote regarding consumerism, taken from a Prince EA video. I placed the text in different sizes and colours to make it visually more interesting to look at. Using again the same colours as my logo I changed the background to black. Then reducing its size I placed onto the poster with the rest of the information and other logos.
For my final poster I decided to use the image that I created early on in the project. I felt that it links back to the animated logo and with colour change tie it in with the other posters. I felt that the purply blue for the word consumer didn’t stand out enough. From changing it to the red colour I felt that it stood out a lot more, as well at the connotations behind the colour red I felt that sat well.
Overall I feel that the posters work well together even though they are each very different. I would have liked to played around more to refine them more, however i have not left myself enough time to do so. My favourite out of the three is the first poster that I did, its got a playfulness to it the the text with the double meaning. I think that they would make people be intrigued as to what it is all about.
I have placed the Blippar icon on the posters as well with the view of making them interactive to the view have a better understanding of what the exhibition would be about.
Procrastination was my downfall in this project. I had grand ideas of making something that would standout from the crowd, even though I like my final piece, its not as good as I wanted it to be in the first place. Making an interactive piece was the original ambition. Overall though I throughly enjoyed this project, hoping that it reflects in my final piece.
For my final edits, I managed to sort out my rag, the text boxes all nice and rectangular, making the piece look clearer. I changed the last page with a image of light reflexing on the wall, rather than the embossing idea. I feel that pages are more interesting to look at as you read through the piece. I had trouble with the layout of the middle spread, as they were both quite similar in layout. In hindsight I probably could have left one side of the spreads to play to have a play with a larger quote to strengthen the overall feel of the piece.
I was disappointed after printing my piece that the last page text wasn’t as legible as it needed to be, the font probably could have been put in bold. Just shows how important it is pre print before final print. I used book binding blots to hold the whole piece together. Im really pleased with the overall design. Now for getting ready for the end of year exhibition, Im a little bit excited, feels great to have finished our first year, really have a great experience. From looking at my final piece compared to project that were produced at the beginning of the year I can see how much I have developed my skills and learn.
Prep for the end of year exhibition
A spot of painting and clearing up from the graduation exhibition.
Displaying of our final projects and pieces from our previous field project.
Was great to see everyones work being displayed. There was some really high quality work thats been produce by everyone. Looking forward to getting stuck into the second year now, though will feel a little lost this summer without being in Uni. Roll on year 2.
Taking on broad the group crit comments I set about making changes to my editorial. Losing the pink, opening up the layout by getting rid of the lines on the quotes. Im still struggling with the layout of the text boxes, which is Ive moved around so much now that I can’t decide on the best position. Again Ive shy’d away from the type detailing, just wanting to get it handed in and then to make the final edits ready for printing. Still felt that the layout could be more playful, Im struggling to think outside of the box and come up with something that is going to stand out. There was an idea to emboss musical notes on the last page as an interpretation of Anna listening to audio books in her darkened room. I created notes in illustrator and placed them over the last page.
Packaging the final piece was something that I had not come across before. I found that there was lots of messing around with changing the images from RBG to CMYK ready to package properly. Also had trouble with linking the oblique font, which needed to be downloaded again. However it was a positive exercise and something that I would be able to do with no issues for the next digital hand in. Hoping that there won’t be too many changes to be made before I have to print.
It was great to see everybody’s work so far in our presentation of our pieces. Lots of my peers had also chosen A Decade In The Dark text as well, was really interesting to see how it had been interpreted differently by others. There were a few that stood out, especially Allegra’s editorial on modern day slavery. Felt that the pace and overall layout was excellent, with a clever use of a line that ran throughout the piece which brought it all together.
I had some really positive comments on my piece, even though there was mixed reviews on my cut off quotes, it was suggested that I try and make them so that the words are shown in full, to make it more legible. Lots of work to be done on the type detailing, something that I knew was going to be brought up……I had messed around with the layout of the text boxes, trying to get the path for the eye right, that it had been left. To be honest it was not something that I am confident in doing, will have to research into how to do it properly, definitely needs to be done, don’t want an awful rag distracting from the overall layout. The use of the pink was questioned, I could not justify it, other than it was a nice contrasting colour on top of the imagery and blackness of the last page. Will have a play around with some less garish colours.
It was also suggested that I took that lines out of the pulled out quotes, as they felt like they were boxed in, I somewhat liked them, but I will see have they look by being set free.
Overall this group crit was really helpful, plenty of work to be done now to get the final piece finalised.
Having had a one to one with my tutor, it was suggested that perhaps that I was not utilising my space appropriately, so may be not have so large a cut outs within my layout.
I found this one to one really helpful. Ive taken on the constructive criticism, still plenty of work that needs to be done. I have a feeling that it will all be changed. The typeface needs to be changed too, it was said “delete that typeface off your computer” made me chuckle, and have to agree, poor choice. I was pointed in the direction of using Akzidenz Grotesk, I think that it will work really well, plus Helvetic was developed from it and its one of my favourites. The use of Garamond would be a nice contrast, to highlight the quotations.
I think that my piece is going to go off in different direction. I went out and took more photos. Literally pointed the camera at the sun in some of them, they came out surprisingly well I think. They almost make me want to squint just looking at them.
I started to redesign the editorial, I had come across book binding bolts that I wanted to incorporate in the final piece, which would also mean looking at printing on thicker paper or even card. On the final page I had ideas of still using the UV ink, in a pop up box at the end to peep through, but it wasn’t something that I think could final justify as to why it was there.
I set about redesigning in InDesign below is my design process so far………..
This is my design to show for the group crit with my peers.
When designing this I had in mind my Design Boom project, my feedback on this was that the front cover felt different to the contents, so I wanted to make the this editorial flow and have some similarities throughout. The layout I feel is playful, even though I have a few doubts about the quotes cutting off the pages, it will be great to have opinions from my class on this.