Robot Dog Design process and programming

I found it a slow process from design to getting the model for the dog made. There was a lot to think about when it came to the motors and how the legs where going to move. We decided to make a small model to test out how the motors would turn to make the legs move. Below is a model that we made from cardboard and wood.

We found this movement inside was not as good as first anticipated. There was also issues with the movement of the legs as they were not able to freely move as we had glued it into place, making it difficult for it to walk. The idea was only to have the one motor powering the legs, but after this experiment with the mechanics inside we felt that two motors would be conducive.

Also thoughts on using a bluetooth signal for the dog to hone into. From our Arduino workshop we had a pretty good idea of how to programme the motors. It was getting the legs to move that was going to be the hard one. IMG_7305

This is the model that was made to fit the Arduino onto, with the motors slotting inside the case to hold it all in place. After making this model was decided to make the casing bigger to take into account the batteries and switch that was going to be added later on in the process. After we got this point we starting to delve into the ascetics of the actual dog itself.

Aurdino motor programming

We were able to write the coding for the movement of the legs, for Forwards, Backwards, turn left, turn right and stop.

Originally the idea was to 3D print all of the parts of the dog and fit together. We found a file at  and had a go at 3D printing it to get an idea of time scale and how t would look for our own robotic dog.

3D printing

Unfortunately the file that was downloaded from the site was not as good as anticipated. As well as this we found out that 3D printing can be a little temperamental. As you can see below the finish on the dogs head was not as clean as we needed.


Was a good experience using the 3D printer, but we swayed towards the possibility of laser cutting instead, as 3D was a lot more time consuming and we were able to adapt our design more efficiently using the laser cutter.

Laser cutting – casing for the Arduino

This video shows the laser cutter cutting out the box for housing the electronics in the body of the dog. The files for the printer were produced in illustrator. I found it difficult to get the measurements correct, but got there in the end. The rest of the dog including the body, head and legs were all produced with the laser cutter, it was just a matter of fitting them altogether.

This is the head of the dog, taken from d-torso template, which was traced in illustrator so that we could send it to the laser cutter.

IMG_7395 2

Once all was put together we tried to change the power cable to batteries, however once the batteries were fitted there was not enough power to get any movement out of the dog itself. We had to go back to the original power cable for our presentation unfortunately. Probably should have given ourselves more time to tinker around with the electronics, but time was consumed with the ascetics of the Dog head and body, which took longer than expected. However in the time that we had to produce this, I was pleased with the overall look of the robot.


On Display final thoughts

I’d like to say that I breezed through this project , but it was far from it. My biggest struggle was coming up with an innovative design for the exhibition. I eventually came to the final logo after a lot of deliberation and under-confidence in my own designs. The prospect of this project I was really excited about, but in reality I had creative block, and lack for foresight of how the end result would eventually turn out. I got lost in research, a lot of it I have not documented as I got lost down rabbit holes of information that wasn’t really relevant to the project itself. However I completed the task, but not to the best of my ability (probably shouldn’t say that but I feel that it shows in my final work). A lot of the work completed needs tweaking and playing with a lot more to get a more polished result that I would be pleased with. Even so I’m happy with my logo and glad that I changed to it half way through the project as I think that it is a lot more contemporary than my previous design.

I would have liked to created a mock website and have a lot more information about the gallery experience, with a more of an interactive aspect to it than just the Blippar app. I have to say that this project has opened my eyes to the way that consumerism has taken over and has become the normal in everyday society. It may sound a bit ambitious but I would love to make a difference to how the world operates, we created consumerism, surely we can recreate it for the better.



Posters for the Myopia Exhibition

For the exhibition I decided to create, posters and a small booklet, leaflet and invites for the opening of the exhibition.

For the posters I decided to use some quotes that I found concerning consumerism. Which would tie-in nicely with the quotes that would be running through the exhibition itself.

Poster 1


This was taken from google images, I could not find its origins as it being used so many different websites.

For this poster and using the caption above I started to arrange the words on the poster so that the two meanings in the slogan (consumerism is killing us all & consumerism is in us all), also trying out different backgrounds, such as a £50 note and the possibility of incorporating the existing logos.

I found that trying the highlight both the meanings in the slogan wasn’t working in the first designs that I created. I ended up using the colours from my logo to tie everything in together. From using these colours I was able to pull out different hierarchy and path for the eye by playing with the colours. My final poster number 1 below.  I put a filter on the word Consumer to make it a little fuzzy. I wanted to try and bring it in line with the glitch effect used in the animated logo.



Poster 2

This next poster was a longer quote regarding consumerism, taken from a Prince EA video. I placed the text in different sizes and colours to make it visually more interesting to look at. Using again the same colours as my logo I changed the background to black. Then reducing its size I placed onto the poster with the rest of the information and other logos.



Poster 3

For my final poster I decided to use the image that I created early on in the project. I felt that it links back to the animated logo and with colour change tie it in with the other posters. I felt that the purply blue for the word consumer didn’t stand out enough. From changing it to the red colour I felt that it stood out a lot more, as well at the connotations behind the colour red I felt that sat well.





Overall I feel that the posters work well together even though they are each  very different. I would have liked to played around more to refine them more, however i have not left myself enough time to do so. My favourite out of the three is the first poster that I did, its got a playfulness to it the the text with the double meaning. I think that they would make people be intrigued as to what it is all about.

I have placed the Blippar icon on the posters as well with the view of making them interactive to the view have a better understanding of what the exhibition would be about.

Myopia / Myopa – initial logo Ideas


The word Myopia resinated with myself the most after reading snippets of Tony Fry’s book A New Design Philosophy , especially when looking into the effects of consumerism and the advertising that engulfs us on an everyday basis to buy things to make us happy. This consumerism lifestyle has taken us away from what it truly is to be human. I wanted to come up with a logo that tried to encapsulate the meaning Myopia. 

I started to look at different Logos from recognisable large corporations around the world. I downloaded a lot of logos from the internet and started to make words with the letters that I edited out on Photoshop. I made the word consumer. Possibility of using for a poster for the exhibition later on in the project. consumer2

I thought that I maybe an idea to use the logos to create the logo for my exhibition out of existing logos. Below is the first one that I created in illustrator. The exhibition name I changed from Myopia to Myopa after a discussion with one of my tutors Neil. He seems to think that to emphasis the word My within the title of the exhibition encourage the viewers to think about their own impact that they have on the world from being a consumer.

The logo itself has a curve to the text, based around a Helvetic typeface and by then placing the different existing logos on top to create the word.


My first initial thoughts on this logo was that even though it incorporated existing logos that it was too busy to look at.


Below was a quick animation of the logo, I was just playing around getting used to AfterEffects again.



I flattened the colour of the logo making it one tone and played around with some background colour aswell. I feel that it was more effective as an overall piece, you could still see on closer inspection that it was made up of various other logos.

I decided to invert the colour of the black and Logo. To come up with this final one below.


This was what I presented to the class for our interim critic. I found the session really helpful and it brought up issues that I would face if this was a real exhibition. For a start there would be problems with copy right law because of the use of existing logos within my own Logo itself. Also that the word Myopa is a type of fly – which brought up possibilities of a fly on the wall angle to it, maybe having a fly in the animation, but it goes away from my original idea of having the shortsightedness of the us as consumers and the knock on effects that it is having on the environmental and social issues.

Afterwards looked into the copyright issues surrounding this logo and found that there is a Creative Commons license which you can apply for if using existing logo within your piece of work. Its not something that I delved into massively but there is away around it. On this site I found somebody had created a similar Logo out of existing logos. LogoCopyrightPoster

Even though this logo is effective, I don’t think that I shows off what I can do enough. I also think that I will go back to the original Myopia for the exhibition title, as I feel that Myopa is going to be too abstract for the audience to pick up on the meaning of the exhibition itself.


On Display

This five week branding project was the first big project that we had this year. Our brief was to propose and develop a cohesive exhibition experience, by creating an identity brand that works across a number of printed, digital, and spatial contexts. We were given themes to choose from.

I started to break down each theme to decide which one appealed to myself the most.

Apologises for the state of my paper, my drink decided to share itself with my bag!
I choose to go with Defuturing, as this is something I feel is close to my own ethics within design. To make a change in the way that we design for the better of the world.

Defuturing is something that is characterised as 20th design, and is part of the title of a series of books by Tony Fry called A New Design Philosophy, An introduction to Defuturing. I wasn’t able to get hold of a copy of his book but I found quite a lot of snippets via various internet sites. 

Whilst reading through the text, I jotted down key parts that where going to start to form ideas for the exhibition.


On display .001

This is the main points that I took from the book. One word that stood out to myself was Myopia. It is not something that I had come across before,

1. Ophthalmology. a condition of the eye in which parallel rays are focused in front of the retina,objects being seen distinctly only when near to the eye; nearsightedness
2. Lack of foresight or discernment; obtuseness.
3. Narrow-mindedness; intolerance.
(Definition taken from


I thought that the Myopia would be a good name for the exhibition, focusing on the consumerism in particular. We live in a world of desire to acquire and advertising feeds this desire. We have turned consumption and consumerism into a necessity of how we define ourselves in society. The word Myopia I feel fits in well with this topic, shortsightedness of modern society and our need to have “stuff” with the knock on effect that it has on our environment.