Graphic Design is the last thing the world needs!
The final project for my second year is all about us as junior designers. How we perceive ourselves and our ethics. To get us think about what kind of designer we want to be. We undertook mini projects and workshops to help us to discover what we really care about and why? What is good design to ourselves.
From the workshop with Neil, we were able to see an insight to each others ethics as well as our own. The whole basis of this project was to help us create and develop our own creative brief, CV, website and portfolio, and getting us thinking about how we see our selves and the wider world was a good starting point.
For myself it will give me a chance to really think about what kind of designer I want to be when I graduate. There lots of talk around future facing design. Were designers are conscious of issues reflecting the rest of world, and are aware of their role within that. They initiate information inspire and create awareness. To be honest its is one of the reasons why I wanted to become a graphic designer in the first place. Im aware of the powerful impact that design has to influence and inform audiences, and I want to be able to use it for good!
With a shift that has been in transition within the design profession for some years now surrounding environmental and social issues, having an option on what we feel is good design is important. With designers considering how their designs influence and effect the world its is apparent that within the graphic design profession it is clear that this ethical position is important to many designers in the field and in the business and political world. But does taking the ethical route give you less employability, as you are likely to turn down jobs offers on ethical grounds. For myself I feel that maybe there is someway that you can have an influence on these companies or business and bring something new to the table. Its about challenging views and to influence for the better good. To be better served by being part of a community and helping each other.
I’ve alway thought that if you want to live a good life and do good in the world, you’ve got to be good to yourself first. This is something that I want to evolve into my work. So good design will please my client, it will maybe help a product sell better, but most importantly it also improves life for everyone because it can be something that’s lovely in its own right. I hope to achieve this sentiment in my CV and creative brief.
Procrastination was my downfall in this project. I had grand ideas of making something that would standout from the crowd, even though I like my final piece, its not as good as I wanted it to be in the first place. Making an interactive piece was the original ambition. Overall though I throughly enjoyed this project, hoping that it reflects in my final piece.
For my final edits, I managed to sort out my rag, the text boxes all nice and rectangular, making the piece look clearer. I changed the last page with a image of light reflexing on the wall, rather than the embossing idea. I feel that pages are more interesting to look at as you read through the piece. I had trouble with the layout of the middle spread, as they were both quite similar in layout. In hindsight I probably could have left one side of the spreads to play to have a play with a larger quote to strengthen the overall feel of the piece.
I was disappointed after printing my piece that the last page text wasn’t as legible as it needed to be, the font probably could have been put in bold. Just shows how important it is pre print before final print. I used book binding blots to hold the whole piece together. Im really pleased with the overall design. Now for getting ready for the end of year exhibition, Im a little bit excited, feels great to have finished our first year, really have a great experience. From looking at my final piece compared to project that were produced at the beginning of the year I can see how much I have developed my skills and learn.
Prep for the end of year exhibition
A spot of painting and clearing up from the graduation exhibition.
Displaying of our final projects and pieces from our previous field project.
Was great to see everyones work being displayed. There was some really high quality work thats been produce by everyone. Looking forward to getting stuck into the second year now, though will feel a little lost this summer without being in Uni. Roll on year 2.
Taking on broad the group crit comments I set about making changes to my editorial. Losing the pink, opening up the layout by getting rid of the lines on the quotes. Im still struggling with the layout of the text boxes, which is Ive moved around so much now that I can’t decide on the best position. Again Ive shy’d away from the type detailing, just wanting to get it handed in and then to make the final edits ready for printing. Still felt that the layout could be more playful, Im struggling to think outside of the box and come up with something that is going to stand out. There was an idea to emboss musical notes on the last page as an interpretation of Anna listening to audio books in her darkened room. I created notes in illustrator and placed them over the last page.
Packaging the final piece was something that I had not come across before. I found that there was lots of messing around with changing the images from RBG to CMYK ready to package properly. Also had trouble with linking the oblique font, which needed to be downloaded again. However it was a positive exercise and something that I would be able to do with no issues for the next digital hand in. Hoping that there won’t be too many changes to be made before I have to print.
It was great to see everybody’s work so far in our presentation of our pieces. Lots of my peers had also chosen A Decade In The Dark text as well, was really interesting to see how it had been interpreted differently by others. There were a few that stood out, especially Allegra’s editorial on modern day slavery. Felt that the pace and overall layout was excellent, with a clever use of a line that ran throughout the piece which brought it all together.
I had some really positive comments on my piece, even though there was mixed reviews on my cut off quotes, it was suggested that I try and make them so that the words are shown in full, to make it more legible. Lots of work to be done on the type detailing, something that I knew was going to be brought up……I had messed around with the layout of the text boxes, trying to get the path for the eye right, that it had been left. To be honest it was not something that I am confident in doing, will have to research into how to do it properly, definitely needs to be done, don’t want an awful rag distracting from the overall layout. The use of the pink was questioned, I could not justify it, other than it was a nice contrasting colour on top of the imagery and blackness of the last page. Will have a play around with some less garish colours.
It was also suggested that I took that lines out of the pulled out quotes, as they felt like they were boxed in, I somewhat liked them, but I will see have they look by being set free.
Overall this group crit was really helpful, plenty of work to be done now to get the final piece finalised.
Having had a one to one with my tutor, it was suggested that perhaps that I was not utilising my space appropriately, so may be not have so large a cut outs within my layout.
I found this one to one really helpful. Ive taken on the constructive criticism, still plenty of work that needs to be done. I have a feeling that it will all be changed. The typeface needs to be changed too, it was said “delete that typeface off your computer” made me chuckle, and have to agree, poor choice. I was pointed in the direction of using Akzidenz Grotesk, I think that it will work really well, plus Helvetic was developed from it and its one of my favourites. The use of Garamond would be a nice contrast, to highlight the quotations.
I think that my piece is going to go off in different direction. I went out and took more photos. Literally pointed the camera at the sun in some of them, they came out surprisingly well I think. They almost make me want to squint just looking at them.
I started to redesign the editorial, I had come across book binding bolts that I wanted to incorporate in the final piece, which would also mean looking at printing on thicker paper or even card. On the final page I had ideas of still using the UV ink, in a pop up box at the end to peep through, but it wasn’t something that I think could final justify as to why it was there.
I set about redesigning in InDesign below is my design process so far………..
This is my design to show for the group crit with my peers.
When designing this I had in mind my Design Boom project, my feedback on this was that the front cover felt different to the contents, so I wanted to make the this editorial flow and have some similarities throughout. The layout I feel is playful, even though I have a few doubts about the quotes cutting off the pages, it will be great to have opinions from my class on this.
In order to come up with an individual design for the editorial of this piece, I need to find my own interpretation of the text. By looking at the plot, setting, point of view. purpose, and content I am able to find my own meaning within to develop a design for the layout.
The writer Ed Caesar writes an account from his own point of view with snippets taken from Anna Lyndsey’s memoir and interview with her. The piece flows well, but the conclusion ends I feel fairly abruptly, leaving any type of purpose for the article hanging. He doesn’t seem to have any feeling towards the Character Anna which are neither objective or subjective – which seems quite odd considering the opening sub-line has reference to doctors opinions.
There are many images that come to mind when reading this piece, such as burning flames, a path to the darkness blinding light. However I want to produce the layout and imagery that it not so literal to the text, something a little abstract.
I decided to break up the text into three parts to fit over the 2 double page spread and a single page at the end. I would like to the text to work with the imagery, so that each section of the text works with different images.
To get some inspiration I googled images that I thought would represent the text.
Im looking forward to taking this piece forward and creating images, as it will enable myself to use the use the skills that I have learnt and developed so far this year.
Our workshop today was to typographic detailing and layout. We were given the text from the first page of Great Expectations to recreate our own layout for the page. We looked at the fundamentals page layouts and type detailing first to help to design our own piece. Things that need to be considered when thinking about layout: The grid system, page margins, columns, hierarchy, pace and path for the eye. The type detailing would that would need to be looked at; headlines\headings, subheading, stand first, callout, crossheads, font, Em & En’s, indentations, ligatures, fonts and font size.
Here are the two that we did in class. After a our lecturer crit I made better the spacing of the text boxes and upped a point size on the font to give a more clear layout, which can be seen in the second layout.
The image below is one that I worked on at home. I wanted to get a clearer hierarchy, which I achieved with making Great Expectations larger and used a grey colour to link it with Charles Dickens. Here is a link to a book which full of different layout designs of the same text by different designers. http://www.graphicdesignand.com/shop/page-1-great-expectations . Its amazing the amount of different variations and interpretations which have been created from the same text.
The workshop has been a good start to getting the creative juices flowing for my our editorial project. It will be a chance for me to utilise and showcase all the skills that I have gained so far.