Deforestation Ephemera

After almost finishing our animation, we were able to concentrate on the ephemera to go along side it. As we had all the images that we wanted to use it was a case of how and what we wanted to use to market the animation, and bring awareness to our deforestation campaign. We decided upon a gif, leaflet and poster.

If this was a real life project, I’d be thinking about the printing process and materials that we would use to produce all of these pieces of ephemera. It would be a bit hypercritical if we didn’t use recycled and environmental friendly products.

Booklet / Leaflet

We wanted to come up with something different when it came to the leaflet design. Our initial thoughts were to have a pull tab leaflet which had the planet on and when the tab is pulled turns into a dried up planet.IMG_2633 With our tag line “Whats your legacy” on there. From doing some research into making the pull tab, I came across some other designs that could be used as well, and may even be more interactive for the viewer to experience. This is the youtube video that I took my inspiration from . I downloaded the template and started to recreate the waterfall card design. I came out really well, simple but think that it will be really effective.

For the design on the pages of the booklet I used the animation illustrations and picked out some of the parts of the voiceover to turn into text. The use of black card instead of the green gives the leaflet a great finish.

Gif design

Our colleague within our group designed the gif to go along side the animation for the digital ephemera.  It has turned out as the initial leaflet design was going to be, changing from the planet earth to a dried one.

This what the Gif would look like in context on Facebook.



Final Presentation - Deforestation images .005


I received this leaflet in the post from Green Peace – the campaign has plenty of info regarding plastics in our oceans. The thing that I found interesting was  BlipPAR a visual discovery app which brings the physical world to life through smartphones, something that I thought we could use for our own campaign ephemera.

I set up an account and linked the images used in our poster and booklet to show the gif, animation and a link to the WWF webpage. Im quite impressed with how simple it was to set up, use and how visually pleasing it is to see something pop up and come alive on the screen.


The above are screen shots of what happens when you scan the leaflet with the Blippar app.

I enjoyed making the ephemera, especially the waterfall design leaflet. Im looking forward to displaying all in our exhibition, and getting viewers reactions and input on our animation.

Initial Ideas – Design as Activism

As Im all for the environment my initial ideas was to focus on the effects that we are having on our home (the world). Sustainability is one of the issues that I feel is important to be aware of as a graphic designer. After reading Green Graphic Design – Brian Dougherty it has given me a better understanding of how I personally can make a difference. The book breaks down the concept of green design step by step, reframing the way that designers can think about the work that they create. If all designers thought this way when producing their work it could be a huge step forward for positive change, and giving us a more sustainable solutions for a better future.

My thoughts were to make green design mainstream – graphic designers have a major role to play in aiding the development of a green market place, the knock-on effects give the corporations an understanding that they too have a responsibility.

To go about this I thought of the possibility of making graphic designers into super heroes to save the world. Below are some initial drawings for a logo. I imagine a super hero with a cape flying around the world.


All of us can embrace a green more responsible model for graphic design, we have the ability to shift the status quo, then making it the norm for future designers.

Unfortunately my ideas were a no go for our group. Perhaps something for a personal project that I could develop further in the future. Watch this space…….!